Marketing & Sales
epub |eng | 2012-10-08 | Author:Liang, Bertrand C.

Pipeline Construction An important output of any portfolio management process is a pipeline of projects, typically a mix of new and ongoing efforts within the organization. For the technical executive, ...
( Category: Marketing March 24,2020 )
epub |eng | 1995-07-15 | Author:Stephen Ansolabehere Shanto Iyengar

Boxer’s response. Assail the opposition’s credibility Attack by Russell Feingold on Senator Robert Kasten, Wisconsin U.S. Senate race, 1992. Senator Robert Kasten’s counterattack. Feingold’s parting shot: Tit-for-tat. And so it ...
( Category: Elections March 24,2020 )
epub |eng | 2011-03-14 | Author:Goldman, Aaron

It’s Not the Size of the Text in the Ad I asked Bob Garfield, who served as chief creative critic at Advertising Age for many years, if he thought Google ...
( Category: Research March 24,2020 )
epub |eng | 2009-07-15 | Author:Leonard L. Berry

Dana Commercial Credit’s bonus program is based strictly on merit. Employees are evaluated at the end of the year and receive bonuses based on their contribution to the business. Management ...
( Category: Business March 24,2020 )
epub |eng | | Author:Lilia Shirman

Rule 21 Know What It’s For Your impact on customers’ businesses will be different for each use case Understanding a customer’s industry and corporate objectives is the first step in ...
( Category: Marketing March 24,2020 )
epub |eng | 2012-03-14 | Author:Brian Lawley [Brian Lawley, Greg Cohen]

R u l e 26 Align Your Product Strategy with the Company Strategy—Then Sell It Your product needs executive sponsorship to succeed. You gain executive sponsorship by showing how your ...
( Category: Product Management March 24,2020 )
epub |eng | 2011-03-09 | Author:Suzanne Paling

NO STAFF What happens in a case where a company is hiring their first salesperson ever or has not had a salesperson on staff for a long time? What if ...
( Category: Sales & Selling March 24,2020 )
epub |eng | 2017-05-09 | Author:Moore, Leila [Moore, Leila]

SEO is a multi-faceted approach to driving your online presence. Whilst it can be complicated and highly technical, getting it right can be the factor that leads you to huge ...
( Category: Marketing March 24,2020 )
epub, pdf | | | Author:DK Holland

Eight The Devil’s in the Details: From Inspiration to Implementation Once your new brand identity has been approved, you’ll want to unveil it to your stakeholders (staff, board, and important ...
( Category: Branding & Logo Design March 23,2020 )
epub |eng | 2011-09-14 | Author:Juliet Schor

ENDNOTES 1 Compare Warner’s findings to imperialist interpretations in consumer research asserting that lifestyle and social class are synonomous (Levy 1966; Myers and Gutman 1974). 2 It is impossible to ...
( Category: Research March 23,2020 )
epub |eng | 2013-12-17 | Author:Craig Simpson

FIGURE 7–4 Nelson Financial Peace, front FIGURE 7–5 Nelson Financial Peace, back FIGURE 7–6 Nelson Easter, front FIGURE 7–7 Nelson Easter, back FIGURE 7–8 Nelson Tempted Journey, front FIGURE 7–9 ...
( Category: Sales & Selling March 23,2020 )
epub |eng | | Author:Martin Lindstrom

Innovative architectural structures often become legendary trademarks instantly synonymous with the cities where they reside. Only Sydney, Australia can claim the billowing sails of the Opera House that sparkle on ...
( Category: Research March 23,2020 )
azw3 |eng | 2016-09-21 | Author:Jeremy Harbour & Callum Laing [Harbour, Jeremy]

Global Expansion Having strong international markets and business is a great way to reduce risk and therefore improve valuation, but opening up in a foreign country is a minefield, and ...
( Category: Valuation March 23,2020 )
epub | | 2013-03-14 | Author:Neil Tortorella

Commercial Radio If you have your heart set on hearing your dark-as-night, angstdriven song, complete with tearful arpeggios and ear-shattering solos on the radio, nestled between Ozzy Osbourne and Alice ...
( Category: Marketing March 23,2020 )
epub |eng | 2020-03-13 | Author:Andrew R. Thomas & Timothy J. Wilkinson

During this time, Stihl continued to improve his saw, creating a lighter weight and more reliable product. Allied bombing raids during World War II destroyed the STIHL manufacturing facilities in ...
( Category: Research March 23,2020 )